Tag: branding

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How to Take Your Hotel Brand to the Next Level

Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property...

When Location Transcends The Brand

Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how...

3 Helpful Branding Tips For Hotels

As more and more hotel brands pop-up, hotels are increasingly looking for ways to gain that special USP and extra ounce of competitive advantage....

5 Insider Tips for Expert Hotel Branding

In a recent article, serial entrepreneur Luke Johnson compared entrepreneurs to homebuyers: there are those that like to build their own houses as opposed...

Putting Your Hotel Brand at The Core of the Customer Journey

One of the fundamental challenges for brands in today’s digital, customer-led business environment (where loyalty has been replaced by price, value by ease of...

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