Ben Walker, Arise

Hotel Marketing

Marketing Your Hotel Online During Coronavirus Closures & Beyond

Ben Walker, Arise - 3 July 2020

Jazz Bovill of Arise explores how online marketers in the hospitality industry can accept the “new normal”, plan for the future and make the...

Social Media

What Is Social Media Engagement, And Why Should You Care?

Ben Walker, Arise - 3 February 2020

Social media is not a one-way street. Though channels like Facebook, Twitter and Instagram give businesses a great way to broadcast messages to their...

Search Engine Optimisation

How To Compete Against OTAs In Search Results

Ben Walker, Arise - 27 November 2019

Many hotel marketers and owners choose not to engage in search engine optimisation for one simple reason - they fear they can’t compete anymore...

Social Media

Can LinkedIn Be An Effective Marketing Channel For Hotels?

Ben Walker, Arise - 15 August 2019

For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind. With hospitality having business-to-customer...

Social Media

How To Squeeze The Most Out Of Each Social Media Channel

Ben Walker, Arise - 5 July 2019

By now we all know that success in the modern age means being present on social media. With the latest stats indicating that “digital...

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