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Stephen Sydenham

Hotel Marketing

The Future Of The Membership Economy Is Your Future – Part 2: Making it Work For You

Stephen Sydenham - 3 December 2018

In part one I reviewed what the Membership Economy is and how you might be able to use the modal to increase your revenue...

Hotel Marketing

The Future Of The Membership Economy Is Your Future – Part 1

Stephen Sydenham - 10 September 2018

The Membership Economy shows us that the world around us is changing on a daily basis. From electric cars, the swipe left or right...

Hotel Marketing

An Elephant, a Goldfish and a Swan; Turning Around a Failing Hotel

Stephen Sydenham - 28 August 2018

You feel as if you are doing all you can to keep your revenue up for your hotel. You are advertising on OTA’s and...

Hotel Industry News

bidroom.com Set To Change The OTA Industry, With A Little Help From You

Stephen Sydenham - 18 July 2018

We all know and hate the current OTA model implemented by the major OTA players and in fact they have recently found themselves under...

Hotel Marketing

The Rise Of The #Bleisure Industry And How You Can Capitalise On It

Stephen Sydenham - 11 July 2018

As hospitality professionals we all know what, or who, a typical traveler is. We are all too aware of the difference between a business...

Conversion Rate Optimisation

7 Secrets to Increase Your Conversions on Direct Bookings, Revealed!

Stephen Sydenham - 25 June 2018

Have you ever wondered what it is that OTA’s do that kicks their conversion rates through the roof? What is it that they do...

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