Sarah Harkness

Hotel Marketing

Is ‘Unadvertising’ the New Advertising for Hotels?

Sarah Harkness - 15 April 2016

Hotel advertising has continuously evolved from glossy print ads, to digital display ads – filled with typical beach scenes and smiling hotel guests, to...

Mobile

Capitalizing on Micro-Moments in Travel

Sarah Harkness - 19 February 2016

If you have walked down the street, rode a bus or sat at a table in a restaurant recently, then you have noticed that...

Hotel Marketing

The Secret to Great Hotel Reviews

Sarah Harkness - 8 January 2016

Reputation is everything in business, and never has your most valuable asset been more fragile than in the age of the Internet. Will Rogers...

Hotel Marketing

The Rise of Travel Video Content Marketing

Sarah Harkness - 16 December 2015

Leo Tolstoy once said, “All great literature is one of two stories; a man goes on a journey or a stranger comes to town.”...

Hotel Marketing

Airbnb vs. The Hotel: A Mountain out of a Molehill?

Sarah Harkness - 5 November 2015

Since its founding in San Francisco in 2008, Airbnb has grown at a staggering pace. Now a global enterprise, it offers 800,000 listings in...

Social Media

Twitter, Hotel Concierge, and The Connected Traveler

Sarah Harkness - 25 September 2015

Not that long ago, a vacation used to mean unwinding and unplugging; turning off work emails and living in the present. Even as recently...

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