Alicia Williams

The 5-Step Guest Nurturing Process Your Business Needs

In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It...

The Power of Creating Social Moments for Hospitality Marketers

Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and...

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