Ecole hôtelière de Lausanne

Hotel Marketing

How to Take Your Hotel Brand to the Next Level

Ecole hôtelière de Lausanne - 14 January 2020

Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property...

Hotel Marketing

Redefining Luxury & Culture In Hospitality

Ecole hôtelière de Lausanne - 15 August 2019

The hospitality industry has been abuzz with the growing need to redefine the notion of luxury to cater to an increasingly diverse clientele. Gone...

Hotel Marketing

Diving Deep into Digital Transformation at Accor with Maud Bailly

Ecole hôtelière de Lausanne - 3 July 2019

Starting her career in 2007 in French private and public institutions – from SNCF Director of Trains to Finance Inspector of the Ministry of...

Hotel Marketing

How Voice Recognition Technology Is Shaking Things Up in the Restaurant Industry

Ecole hôtelière de Lausanne - 25 June 2019

The evolution of the technology used in restaurants over the last few years has been very slow. The main types of technologies used such...

Hotel Marketing

4 Lessons the Hotel Industry Can Learn from These Digital Giants

Ecole hôtelière de Lausanne - 21 June 2019

2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone"...

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