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Lara Salomon

Hotel Marketing

Trend Digest: Top Trends For Tour Operators

Lara Salomon - 6 March 2019

It is a truth universally acknowledged that the tourism industry is a fickle field. It changes from year to year as new generations come...

Hotel Marketing

Is Your Property Social Media Ready?

Lara Salomon - 15 January 2019

One of the fundamental challenges for hospitality marketers is the need to inspire trust in people who have never met you or anyone from...

Hotel Marketing

Why Being Active In Your Community Is Good For Business

Lara Salomon - 21 November 2018

No man is an island, and unless you are on this list, it’s likely that your hotel isn’t one either. It’s not just hard...

Conversion Rate Optimisation

5 Online Booking Pitfalls and How To Avoid Them

Lara Salomon - 4 October 2018

Why does your hotel have a website? There are a number of reasons of course – brand awareness, online reputation, you had some really...

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