Dave McRobbie

Hotel Marketing

You Don’t Really Care About Your Guests

Dave McRobbie - 25 September 2018

Not one hotelier really cares about their guests. Otherwise – the industry wouldn’t have let Booking.com, Expedia, TripAdvisor etc. run roughshod over the entire marketplace....

Hotel Marketing

When to Use Voice as a Customer Engagement Tool – Outside of the Hotel Room

Dave McRobbie - 17 April 2018

For businesses of all sizes, the move of people from screen to voice search and interactions may seem a long way in the future...

Hotel Marketing

The 2,000 Year Old Cambridge Analytica Algorithm Alive & Well In Hospitality

Dave McRobbie - 29 March 2018

I hope, by the end of this piece - I can prove to you that methods that are over two thousand years old are...

Hotel Marketing

Putting Your Hotel Brand at The Core of the Customer Journey

Dave McRobbie - 1 June 2017

One of the fundamental challenges for brands in today’s digital, customer-led business environment (where loyalty has been replaced by price, value by ease of...

Hotel Marketing

Think Outside of Technology: Persuasion Techniques

Dave McRobbie - 26 April 2016

In my last article on this particular subject (which you can find here ), I wrote about the overarching online behaviours that web users exhibit...

Hotel Marketing

Think Outside of Technology

Dave McRobbie - 6 March 2016

I read an absolutely invigorating article on eHotelier recently which considered a number of ways that hotels can compete against Airbnb. If you are...

Hotel Marketing

Hoteliers Should Stop Spending Money on Digital

Dave McRobbie - 18 September 2015

Stop spending money on digital… or at least humour me and start to think about it. Start listening to yourself, an experienced hotelier, someone who has been...

Hotel Marketing

Dave McRobbie’s Hotel Digital Marketing ‘To Do List’, 2015/16

Dave McRobbie - 16 May 2015

I always said I would never, ever, ever create a list of ‘things’. I also said after the first time I was ill through...

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