Before booking your holiday, a quick google search can result in thousands of accommodation options. You can opt for a more traditional option such as a hotel, a more intimate option such as a homestay, or perhaps even take a more modern route such as an Airbnb. However, when you feel like a small fish in a big pond, how exactly are you meant to make your voice heard?
Marketing in the hospitality world needs to be innovative, unique, and memorable. If you’re the proud owner of a boutique hotel, and you’d like to keep your calendar fully booked throughout the year, you’ve come to the right place.
In this article, we’ll be exploring the basics of modern-day marketing and how you can use different techniques to attract new customers. Keep reading to find out more…
Create Your Own SEO Blog
Search Engine Optimization, also known as SEO, is all about increasing traffic to your website. This can be achieved through various methods, one of which is creating high quality content on the web. Pick some key words that you would like to rank for, such as “charming boutique hotel” and pair these with professional pictures. Create valuable content with these terms and solidify your SEO ranking.
Stun with your Social Media Strategy
Think of your social media page and strategy as the first impression that potential guests will have of your business. That’s why you need to wow them from the very first post. Make sure to create a cohesive and defined social media strategy.
Invite a Travel Blogger
If you can afford to invite a travel blogger or two to stay at your premises, this is a great way to spread the word about your accommodation and receive beautiful content in return. Don’t forget to make image transparent when adding your logo to their content. Make sure to pick influencers that have an audience with similar tastes to your hotel
Reward High-Value Customers
When it comes to boutique hotels, it’s incredibly important to reward high-value customers and ensure they consistently choose your location over other accommodation options in the area. For example, you could offer your best customers a free upgrade or bottle of champagne with their next stay and entice them to come back.
Collaborate with the Locals
Although the world is becoming increasingly globalised, there is still a palpable demand for local and authentic experiences. People want to give their money back to smaller, more familiar businesses, not large conglomerates. Therefore, you should make an effort to create partnerships with local business. You could organise tours to local factories or gastronomic experiences that are unique to your boutique hotel.
Overall, it’s important to develop a profound marketing strategy before you start investing any money into your methods. Find out what works well for your business and think about the techniques that will truly attract your desired audience. Remember to make as many tweaks as you need along the way until you find a combination that works just right for you.
