The latest edition of the Pulse Report, which tracks data for August 2021, shows that confidence in travel is starting to return across most regions, with pick-up, web traffic, and pace showing significant increases over the last few months.
Pick Up
It seems that recovery is underway for hotels in APAC at last with an acceleration in pick up being reported for the last two months. Cancelation activity (+19% month-over-month) for September stay dates did remain high, however, but subsided by -27% for Q4 2021.
Things are also looking good for EMEA as the velocity of bookings across the region was up an astounding 311% month-over-month for stay dates in September and impressive triple-digit gains were posted for the rest of the 2021 months.
In the Americas, with shorter booking windows, the booking pace of new transient reservations and group blocks is off-the-charts for September in North America, whilst in Latin America, the pace of new sales (transient reservations and group blocks) for each of the next three stays months has been on an upward swing for months. But, due to some softness in December, the booking pace averages just 17% growth in Q4 2021. It’s also worth noting that cancelation activity in LATAM is the highest across all global regions, up 34% YoY for the fourth quarter.
Web Traffic
Again APAC is sharing positive news in terms of web shopping activity over the last few months. Consumer search behavior on brand.com, which is generally the largest share of a hotel’s channel contribution, posted exceptional 99% month-over-month growth for stay dates in September with a more moderate 28% gain in Q4 2021.
Again, things are looking good for EMEA with web searches for hotels and casinos across the EMEA global region achieving triple-digit growth for stay dates in September and October and staying at around 100% growth in both November and December as well.
In North America, the 101 days of summer ended with a bang, with industry records being broken once again due to leisure-driven Labor Day holiday travel. Web search activity for stay dates through to the end of the year remains highly elevated, although we are starting to see the levels of interest wane for December 2021.
For Latin America, consumer search activity is high for September but is trending negatively month-over-month for stay dates in October through to December.
On The Books
While trending positively compared to last year, APAC is seeing lower growth in on-the-books (OTB) rooms than other global regions because many countries are still closed to travel. In addition, OTB ADR is trending negatively compared to last year in each of the four remaining months of 2021, which is perhaps more concerning.
In EMEA, booking pace has jumped considerably, but OTB rooms are ahead of last year by more modest growth rates during the balance of the year and in fact, they have started to turn negative towards the end of the year. However, offsetting OTB rooms, OTB ADR is up a solid +12% YoY during Q4 2021.
For the Americas, OTB is well ahead of last year in every month for the rest of 2021 for North America and, more importantly, the ADR of those bookings remains highly elevated. The good news for Latin America is that OTB is tracking ahead of 2020 for the rest of 2021 with strong rooms growth and even higher ADR growth in Q4 compared to 2020.
Lloyd Biddle, Director of Enterprise Solutions at Duetto, commented: “We aggregated user forecasts, for hotels running on Duetto, to glean several insights for the balance of 2021. Across the Americas, users project occupancy percentages to remain relatively consistent in the low-60s from September through November, before dropping to an annual seasonal low of 50% in December. YoY ADR growth remains highly elevated through the balance of the year. Group demand growth outpaces transient demand growth from September to November, but partially due to the low single-digit group occupancy base. Users do not expect group demand to outpace transient in December with group occupancy falling to just 6% across the global region.
“In Europe, aggregate user forecasts also show a flattening of the typically seasonal occupancy percent curve in the mid-50s from September to November with single-digit group occupancy sequentially eroding to just 5% in December. After a slight breather, YoY transient demand growth returns to triple digits to end the year on a strong note in November and December.”
Looking ahead to next year, Biddle continued: “While 2022 user budgets are yet to be finalized, a sneak peek reveals more interesting insights for the new year. The pent-up leisure demand surges this past summer, and resulting record highs will be harder to replicate next year. The shape of the usual seasonal occupancy curve in 2022, although higher, looks a lot more like 2021 than 2019.”
This post originally appeared on the Duetto website and is reproduced with their permission.
