We’ve analysed 13 million hotel web sessions. Here’s what we found.
The second edition of the digital trends report is here!
We’ve analysed the data from nearly 13,000,000 hotel website sessions, including digital transactions, booking patterns and more, and compared what we are seeing with wider industry trends.
The report focuses on what our most prevalent data from the first half of 2017 is telling us right now. The report gives a clear insight into areas hoteliers need to shift their focus for the second half of the year.
Topics include mobile website performance, looking at the impact of global events on local demand for travel, and the best ways to evaluate your digital marketing efforts.
We highly recommend reading the report to discover our findings, what it means for you – as a member of the hotel industry – and action points to help you implement a data-led approach in your hotel.
Here’s a small selection of our findings:
- Monday, Tuesday & Wednesday are the most popular booking days, accounting for 50% of bookings combined.
- Mobile contributed 56% of total website visits.
- 40% of users abandon a website that takes more than 3 seconds to load
For the analysis behind those statistics and plenty more, download your free copy of the full trends report by clicking below:
