Leading Spanish booking solution provider integrates Triptease’s industry-leading Price Check widget to increase onsite conversions by reducing price uncertainty and giving consumers confidence to book directly with the hotel.
WitBooking – a pioneer booking engine for hotels – has today announced it has partnered with Triptease in order to roll out the Price Check widget with its platform. This new integration will help WitBooking’s hotels to drive more direct bookings by providing price transparency on the hotel website, along with the benefits of booking direct.
Hotels using the WitBooking booking tool will now be able to seamlessly integrate Triptease’s Price Check widget. Price Check is a smart widget that sits on hotel websites and displays prices from across the web in real-time. This reduces uncertainty surrounding a hotel’s direct price, saving consumers research time and giving them the confidence to book direct. It also enables hotels to show off the benefits of booking direct and provide automated discounting, should their prices be undercut.
The widget integrates seamlessly into the WitBooking booking engine and shows live prices from three online travel agencies (OTAs) on a hotel’s website. This creates price transparency, encouraging direct bookings. WitBooking clients will also get access to the Triptease Platform, which provides analytics covering everything from widget appearances to disparities. This allows hotels to track what prices are displayed across the web and act on any unexpected issues within minutes.
“For the last 10 years we have been partnering with the major industry players (channel managers, OTAs, metasearch engines) to enable hotels access to the best of breed in hotel technology with seamless integration. There is no doubt Triptease belongs to this exclusive elite and we are extremely happy to have them on board.” said Ventura Martí, CEO and founder of WitBooking.
“Since launching January 2015, we’ve been pleasantly surprised by just how effective Price Check has been. It’s so simple, yet just works. Our clients have continually seen their direct bookings shoot up and the amount they pay third parties fall as a result”, said Alexandra Zubko, Co-Founder and Head of Business Development at Triptease. “We’re proud to partner with WitBooking to add fuel to our rocket ship and provide Price Check to thousands more hotels worldwide.”
Witbooking is very popular amongst the experienced revenue managers. Its advanced features enable new strategies to improve income. Dynamic pricing by geolocation or timeframe, private flash sales, upgrading and upselling tools have become a must. “We are delighted to be working with WitBooking. Their cutting edge solutions and customer centric values are perfectly aligned with our core tenets and make this an ideal partnership.” said Emily Assender, Partnerships Manager at Triptease.
Along with Price Check, the fast-growing SaaS company is continuously developing new tools which help hotels drive their direct bookings even further.
Hotels interested in the WitBooking Booking Platform or Triptease Price Check can make enquiries via info@witbooking.com
About Triptease
Mashable’s ‘hot start up to watch, Triptease is a SaaS company that builds digital tools that create better experiences and relationships between hotels and guests. In 2015 Triptease launched Price Check, a widget for booking engines that encourages travellers to book direct.
The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year and member of The British Airways Business Advisory Board, Alasdair Snow, named in TTGs Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award. In 2015 Triptease was voted Phocuswright’s European Travel Innovator of the Year. For more information contact asad@triptease.com.
About WitBooking
Founded in Barcelona in 2006 with the envision of creating affordable first class hotel technology for all kind of touristic establishments, today Witbooking is present in more than 14 countries all over Europe, Africa and America.
Witbooking was pioneer in the incipient sector of the internet booking engines when direct online bookings were almost inexistent. It has become the secret weapon of the most demanding revenue managers due to its power and and advanced features.
With 7 versions launched in the market and the eight in the oven, evolution after evolution, Witbooking has summed up followers among the cutting edge hoteliers, to the point of becoming the most popular solution in Spain for independent lodging establishments and medium size hotel groups.
Witbooking has an integrations department to enable seamless integration with the the main industry players (channel managers, metasearch engines, payment gateways and widgets) allowing most demanding hoteliers assemble state-of-the-art solutions.
For more information about Witbooking please contact:
Anna Nogué, CMO
a.nogue@witbooking.com
+34 930 013 880
